I have chosen Christine Dior for individual brand brief. Christie Dior’s brand identity are Classical and Elegant. In the recent collection, they have come out with a lot of contemporary element. Nude, Cream colour and the material used. Christine Dior brings something new to every season but stay with it femininity style. Since its first collection, the New Look, was presented in 1947 (Forbes, 2016). Christine Dior would be a good choice for trend prediction. Target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity. One of the biggest competitor for Christine Dior is Channel. Channel and Christine Dior serve the high-end market of women wears. Dior men wear is future development direction, Menswear is no longer the industry’s secondary consideration.
Comments