Le Sage has decided to choose Gucci as the brand for Trend Prediction. After discussion, Gucci latest show has provided us different elements and colours combination. It would be an interesting for the trend book.
According to the article form Forbes on the November 2018, Gucci brand for a new generation of luxury consumers: the hip-hop crowd. Gucci’s success with millennials than simply knowing what’s "cool." To win with millennial consumers, brands need to understand what millennials value: personal satisfaction and purpose. (Forbes, 2018) According to the Financial Times, millennials are “the world’s most powerful consumers.”While many other luxury brands have struggled to tap into the growing millennial demand, Gucci has found an eager and expanding base. In Le Sage Trend book, Le Sage would be focus on women wears. Consumers between 20-30 years old, with an extraordinary style who loves bright colours and young, fashion forward, vibrant and fancy. https://www.pinterest.co.uk/leemeigl/
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