For the trend book, we gather different ideas from different group members; macro trend from gardening, travel, art and etc. We came out calligraphy, forest, Marrakech, insect and birds. From these selection, we narrow the idea to our macro trend.
Marrakech is a colourful city and many nature colour can be found in the city. Therefore, Marrakech was used for colour trend. After choosing the colour and two main direction. Chinese calligraphy and bird painting macro trend used for pattern in the design.
Calligraphy was chosen between Japanese and Chinese. Chinese calligraphy was chosen as we want to choose familiar letter and avoid inappropriate meaning from the letter none of us know. The name for Chinese Calligraphy is Ink Dynasty inspired from the dynasty of China.
From forest, insect and birds. Insect was use in the previous trend of Gucci collection and all of us agree that bird can bring more colour in the design pattern. Therefore, we choose Chinese bird painting for another macro trend. We choose Reve Chinos for the name of the macro trend for a dreamy Chinese bird painting inspired by traditional China art.
Last, we choose the silhouetteinspired from the idea of movie. We went through a few classic movie and get inspiration for the silhouette, we go through movie include Roman Holiday 50s 60s movie and we decide to use the idea for the silhouette in the collection.
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